Client Testimonial

As Central Kentucky’s leading community bank, we are dedicated to helping our customers and communities. One of the most important ways we support that commitment is to make sure we understand the financial services needs of our customers and markets. By understanding those opportunities we can develop a laser like focus on customer life stages, product needs and channels. To gain that insight we use Fiserv Bank Intelligence as an essential tool in our strategic and marketing planning processes. They provide the data, analytics and advisory support to help us understand and prioritize our opportunities for further growth with existing customers and new customer acquisition in each of our communities. We have found their support to be invaluable for strategic planning, market analysis and segmentation, financial and risk analysis and new site selection. We are very pleased to have Bank Intelligence as a strategic partner.

Steve Kelly
EVP Sales & Marketing
CENTRAL BANCSHARES, INC.
LEXINGTON, KY